ПОНЯТИЕ БИЗНЕС-МОДЕЛИ: СУЩНОСТЬ, ТИПОЛОГИЯ И ОСНОВНЫЕ ПРИНЦИПЫ ПОСТРОЕНИЯ
Abstract
Успешное развитие инновационного бизнеса во многом зависит от выбранной менеджментом бизнес-модели. В статье авторами в теоретическом аспекте представлены и систематизированывзгляды различных авторов на концепт бизнес-модели, а также различные методики ее исследования с целью разработки в дальнейшем оригинальной методики исследования бизнес-модели инновационных компаний.Downloads
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