ADVERTISING MANAGEMENT IN INCREASING THE COMPETITIVENESS OF THE ORGANIZATION УДК: 338.2 JEL: D 49
Article Sidebar
Published:
Dec 28, 2022
Keywords:
advertising, advertising management, competitiveness, management, marketing
Main Article Content
Abstract
The article is devoted to the study of the role of advertising management in increasing the competitiveness of the organization. The authors analyzed the theoretical and methodological aspects of the transformation of advertising management and competitiveness in modern conditions, proposed a model of advertising management at the organization level, studied the practical aspects of organizing the management of advertising activities in small and medium-sized businesses using the example of Altai Feed Mill LLC, and proposed recommendations for improving the competitiveness of the organization using advertising management tools.
Article Details
How to Cite
ADVERTISING MANAGEMENT IN INCREASING THE COMPETITIVENESS OF THE ORGANIZATION: УДК: 338.2 JEL: D 49. (2022). Управление современной организацией: опыт, проблемы и перспективы, 16(2), 57-65. http://new.journal.asu.ru/mmo/article/view/12436
Section
Оценка бизнеса и консалтинг в управлении организацией
How to Cite
ADVERTISING MANAGEMENT IN INCREASING THE COMPETITIVENESS OF THE ORGANIZATION: УДК: 338.2 JEL: D 49. (2022). Управление современной организацией: опыт, проблемы и перспективы, 16(2), 57-65. http://new.journal.asu.ru/mmo/article/view/12436
References
Калиева О.М. Эволюция научных взглядов на сущность конкурентоспособности в экономике // Вестник ВУиТ. 2015. №1 (33) [Kalieva, O. M. Evolution of scientific views on the essence of competitiveness in the economy. Vestnik VUiT = Bulletin of VUiT. 2015;1 (33) (In Russ.)]
Кетова Н.П., Зундэ В.В., Шашнев П.Д. Трансформация рынка рекламы как фактор активизации поведения рекламных агентств в условиях цифровизации // Креативная экономика. 2020. Т. 14, №5. С. 953–968 [Ketova, N. P., Zunde, V. V., Shashnev, P. D. () Transformation of the advertising market as a factor of activating the behavior of advertising agencies in the conditions of digitalization. Kreativnaya ekonomika = Creative economy. 2020;14 (5):953–968 (In Russ.)].
Филатов В.В. Менеджмент. Традиционные и современные модели: справочное пособие. М. а: ИНФРА-М, 2020. 472 с. [Filatov, V.V. Management. Traditional and modern models: a reference guide. Moscow: INFRA-M, 2020. 472 p. (In Russ.)]
Кетова Н.П., Зундэ В.В., Шашнев П.Д. Трансформация рынка рекламы как фактор активизации поведения рекламных агентств в условиях цифровизации // Креативная экономика. 2020. Т. 14, №5. С. 953–968 [Ketova, N. P., Zunde, V. V., Shashnev, P. D. () Transformation of the advertising market as a factor of activating the behavior of advertising agencies in the conditions of digitalization. Kreativnaya ekonomika = Creative economy. 2020;14 (5):953–968 (In Russ.)].
Филатов В.В. Менеджмент. Традиционные и современные модели: справочное пособие. М. а: ИНФРА-М, 2020. 472 с. [Filatov, V.V. Management. Traditional and modern models: a reference guide. Moscow: INFRA-M, 2020. 472 p. (In Russ.)]